History of Bacardi

In the beautiful port city of Santiago de Cuba, a small family enterprise purchases a distillery and revolutionizes rum-making on February 4, 1862.

The first samples of a smooth, light-bodied spirit - what the world now knows as BACARDI premium rum - originated from a humble tin-roof distillery with bats in the rafters.

Working with close family members, founder Don Facundo Bacardí Massó pioneered key rum-making techniques, including the isolation of a single strain of yeast from nearby sugarcane fields. This closely guarded ingredient delivers the consistent quality and taste that makes BACARDÍ rums the world’s favorite and is still used today.

The new BACARDÍ blends were a delight to Cuban residents who had known only the harsh and fiery local "ron." They welcomed the taste of smooth, mixable rums branded with an elegant and intriguing black bat on the label.

It was Don Facundo’s wife, Amalia, who suggested using a bat for the company logo. It was an insightful choice, because according to Cuban and Spanish lore, bats symbolize good health, good fortune and family unity. Soon this revolutionary, smooth-bodied rum became known as "the rum of the bat."

Another fascinating Bacardi symbol: El Coco, a coconut palm planted prominently at the opening of the distillery by the founder’s son. As its roots took hold so did a popular legend: "... the Bacardi company will survive in Cuba so long as the coconut palm lives ..."

While the rum quickly began winning awards for quality and technical innovation, the new company faced major adversities: earthquakes, epidemic disease and financial distress. But the Bacardi family persevered ...

During the 1890s, Don Facundo’s third son, Jose, opened a sales office in the city of Havana.

The unique, light balance of BACARDÍ rum inspired simple, thirst-quenching mixers to combat the Caribbean heat.

An American engineer working in Cuba invented the BACARDÍ Daiquiri in 1898. He offered it as a refreshing treat for his copper-mining crews, using fresh-squeezed local lime juice, sugar, shaved ice and BACARDÍ Superior rum.

In 1900, American soldiers celebrating victory after the Spanish-American War requested their Coca-Cola® be mixed with BACARDI rum. They toasted to a free Cuba, introducing the Original Cuba
Libre

These and other popular BACARDÍ rum cocktails helped the Company flourish. In 1910, Bacardi became Cuba’s first multinational company, opening a facility in Barcelona, Spain and, soon after, another in New York City.

By the 1930s, Bacardi owned facilities in Mexico and Cataño, Puerto Rico — now the largest premium rum distillery in the world.

... Continue

LOGO

In the roof of the building lived a family of fruit bats, considered to be a good luck omen in Cuban mythology. To this day, the official logo of the Barcardi Company bears the likeness of a fruit bat in flight. 

Manly..

Diesel - Only The Brave

Davidoff Champion

Bacardi Research - Existing Adverts

Comparisons

 Persona - Making of Magners, power/strength

 Masculine Sport - power/strength

 Glass bottle making - resemblance of liquid. using the word "absolute"

Clever use of puns

Disaronno post different cocktail/drink ingredients for it's fans to make spontaneously on it's Facebook page.

LeapFrog LeapPad

PC Advisor Review of LeapFrog LeapPad Explorer Tablet

This tablet has it's own app store and could have a downloadable app for our "Artstream" campaign. It's pretty much an iPad for children and as it's supposed to be a popular buy this year for children 4-9 at christmas it may be useful to make an app for childrens activities at the reservoirs. Will it be cost affective though? Sculptures wont be there forever and neither will the activities so it's a disposable thing?

Idea & Possible Sculptors

Idea:
In response to the research we undertook for the RSA brief "Valuing Water", we thought our best efforts would be best put towards getting people to the reservoirs, as not many people in the city centre knew about them or had been. With the insight that people who visit these reservoirs already, visit them for a nice walk, and because they're 'on the doorstep'. But most people we spoke to don't really take into account that the places they visit is the water they use at home. So to bring their home, quite literally, to the reservoir, using sculptures of home appliences that use water, such as a sink, bath, shower, dishwasher, etc. with information about Yorkshire Water and the process in which the water goes through, it'll then bring walkers the realisation that they are using this water at home, not just something pretty to look at. We've also decided that activities for children could be put on as an event. 

The use of a well-known artist, or 'sculptor' to do these sculptures would bring about free-press and hopefully entice people to visit to see what it's all about. The idea that these large scale commonplace objects are in the middle of the reservoir which is 'just on their doorstep' could bring people who don't really know about the sculptor too, as they may just want to see what this weird yet beautiful art is all about from the free press it'll bring. 

Chosen sculptors: Claes Oldenburg, Andy Goldsworthy.

Claes Oldenburg

Oldenburg's work uses vibrant colours that help it stand out, as well as large scale household/commonplace objects, I think this would help with our idea.
I also think that his work stands out enough to capture peoples attention if they see a picture of the work at the reservoirs in a press release. 

Andy Goldsworthy

Why use Andy?

• Site-specific sculturer
• Natural & urban settings
• Been used in YSP
• Environmentalist - May be interested in saving water? 
• Well-known
• Uses resources from environment - Keeps with the scenery - not an eye sore

Why not?

• May not be good for appliances? - Not natural shapes, industrially made?

    

Jaume Plensa

We saw his work "Dream" when visiting Liverpool. 

 Why use Jaume?

• His use of white could be brought into appliances around the house, used to making sculptures for outside use.
• Perspective? 
• New look/clean look - useful for reservoirs, keeps scenery pretty not an eye-sore

Why not?

His existing work is majority based on human form. Not sure that would be handy for industrial objects?

Robert Gober

Gober's work is based often to commonplace/familiar objects, and home appliances. Themes of sexuality, religion, nature and politics are often seen in his work. All his sculptures are handcrafted, even if they're just a re-creation of existing objects. 

Why use Robert?

• Already works with home appliances

Why not?

• Resides in America - Too expensive? 
• His work seems to be mostly indoor, not site-specific
• His sculptures don't seem to be very large in scale

Sarah Pager

Why use?

• Not well-known - cheaper?
• Uses appliances in her work already -uniquely

Why not?

• Not well-known - Wont create as much free press/media
• Uses ready-made appliances rather than re-creates - not large (does it need to be?)

AA App

Existing 'Yorkshire Walks' apps.

  

Location: Dale Dike.. Sorta..

So on the map Dale Dike looks simple to get to. Just down the road! However when we got there it was a bit of a loss as we ended up not knowing where the entrance was. As we began to leave however, we found the entrance, but by this time we had to start heading back, so we had a quick look at the entrance and saw that it was quite a walk to actually get to the reservoir. Which is fair enough, but we didn't have the time. We did however ask a group of walkers that was there what brought them there, and we read the sign at the beginning about the flood.