IDEAS.

After lots of re-evaluating ideas, being stuck, then just disliking everything, we've finally come up with a workable strapline (although the ideas still need pushing)

'a lifetime memory'

Based on the idea that 'Alight' is a once in a lifetime experience, it should therefore be a memorable one (hopefully). So with this idea we've based our campaign on recording memories and what different music scenarios mean to us and how we feel about certain things and how that changes with age. And what other memorable music-related events we've been to, and our favourites.

We're going to use Facebook to record memories as well as a 'billboard' but we need to think about how we're going to do it so that people recording memories on said board will either have someone check it daily or another form of making sure it stays PG rated. We are then thinking we could maybe use some of what people write on fb and the wall in a radio piece.

Prototypes,

As you can probably see the use of this idea on a child is quite, either scary or just not a nice thought so I will have to change how I illustrate the 'memory' so that it's not as though there is a hole in a child's head. 

Rough ideas

shadow with people spelling out the letters in silhouette 

sound waves

someone singing in the shower

a banner, blows in wind and looks like dancing (belly dancer?) - singing in the rain(?) - actually hangs off lamp post

People dressed in black and painted in black, looks like part of the background poster with info, and dance in the street as though part of the poster.

"Alight your senses..." was one of my strap line ideas

Alight your senses...

London.

Monday 21st November
Basically vistited everywhere. Nando's with the group, then Westminster.
Photos:

McDonalds Advert I've seen previous - got a bit excited at this..

£100 for this? No.

Tuesday 22nd November
Inferno
On the Tuesday of our London trip we visited the agency 'Inferno', where Paul gave us a talk about being a creative in general, and a little about what they did there at Inferno such as Nokia Lumia which since then I've see this for:
http://www.youtube.com/watch?v=SX2Gd-kqV5s

Pizza Express, visited the bar with the rest of the group, threw up multiple times, came back..

He also directed us to the YCC website that he also takes part in. As well as showing an interest in Oli & Alex's work and how Oli got his Virgin complaint mail in the media.

Wednesday 23rd November
On Wednesday we visited a really friendly guy called George at Eurostar, who gave a brief to do some roughs for Flora and hot HP Sauce.
As I was ill I dont think I did many creative ideas, but we began by looking at words relating to light and hot, and began from there. As we had a feedback session we were able to quiz George on his time in London and how he got there, and although at the moment it seems a little daunting, I think that London, if I was to move on in the creative area may have to be on the cards.

CAMDEN. McDonalds. Camden. Train back.

Few photos;

The underground was quite easy to use having experience of the metro, although on the way back for the train we were told that Euston stop was closed due to someone under the train... Lovely...

Home time, lego tree in the London station.

Overall I enjoyed the London trip and seeing the people who work at the agencies there. I was disappointed to find out that Adam and Eve were too busy to see us, as that was the agency I was looking forward to meeting. That being said all the people I met seemed very down to earth and friendly. I got a few emails and although I didn't do anything there I want to continue on they confirmed what I'd already been told about being in a creative job. However I was ill the duration of the trip so I don't feel like I got full advantage of being there. All the more reason to go back?

Research

Thinking of the use of silhouettes and music I immediately thought of the iPod advertisements;

Looking for silhouettes in advertising I found the name "Kara Walker":

I also found this advertisement by Samsung which links in with our 'senses' idea, with Elvis singing into the mans ear. 

images that have given me ideas: