IDEAS.

After lots of re-evaluating ideas, being stuck, then just disliking everything, we've finally come up with a workable strapline (although the ideas still need pushing)

'a lifetime memory'

Based on the idea that 'Alight' is a once in a lifetime experience, it should therefore be a memorable one (hopefully). So with this idea we've based our campaign on recording memories and what different music scenarios mean to us and how we feel about certain things and how that changes with age. And what other memorable music-related events we've been to, and our favourites.

We're going to use Facebook to record memories as well as a 'billboard' but we need to think about how we're going to do it so that people recording memories on said board will either have someone check it daily or another form of making sure it stays PG rated. We are then thinking we could maybe use some of what people write on fb and the wall in a radio piece.

Prototypes,

As you can probably see the use of this idea on a child is quite, either scary or just not a nice thought so I will have to change how I illustrate the 'memory' so that it's not as though there is a hole in a child's head.