Short video.

Short video, no longer than a minute. No theme, not an advertisement.

Things that make you go "hmm..."

Campaign Magazine:

I saw this ad in campaign and it stood out because of the heading and then it goes on, "Specific objections include feeling patronised (that's a bit like talking down to someone)" which is definitely my kind of humour. I'm not 100% sure on what it's advertising, I think it's to get design creatives to work on something that will be judged, but it doesnt really give a lot of detail. 

Google Plus+

Also in this campaign issue there is a two-page spread on Google Plus+. The idea that google plus is going to overtake facebook and twitter is something that interested me during my research for professional studies presentation, so I did some more research into it. I have seen on my facebook feed of people getting fed up with facebook changes and are looking to go elsewhere, but the fact that it was said on facebook argues to reason that facebook is still the main social site as to where people get a hold of information, or broadcast it. I'm a little cynical to the fact that facebook will be overtaken, but then I suppose MySpace and Bebo were the older generation of facebook, and they got overtook. I'm more of a twitter user myself, but Google is known for it's search engine, email and maps, not socialising, so I'm not sure they'd be able to take away from that and make it have that image at the same time. Also whilst researching I got a little confused as google as so many different branches that it's hard to grasp what it's actually trying to achieve, but maybe I've just not looked hard enough.

Although as it says in one of the articles I read (here) Google has combined with such brands as YouTube to make navigation and posting easier, so maybe it will? Guess I'll just have to wait and see. 

Media/Context.

• Magazine pull out/pages
• Interactive billboard - fade out?
• TV advert

allocate what design would work best with what medium.

pick final 5 designs

Chosen Design adjustments.

After choosing to use the idea of what you're not seeing, after talking to the tutors we decided to put a 'spooky edge' on it. Making the idea of what you cant see being something scary. Like a deer running out into the road, a spooky-looking child in the middle of the road, etc.

As it's nearly halloween I found a few halloween themed advertisements.

However, this kind of "scary" these advertisements have arent the kind we're looking for.

The Think! safety ads are good for shock and horror, and I think the colouring is an important aspect as they're always a cold blue/green feel.

decide what edge or how I'm going to make my campaign "spooky"

Developed Ideas

1.

What you can/can't see. 

Although this image doesn't clearly show what's happening the idea is showing one half(or one poster/side of a mag page) shows what you'd be able to see through the gap made by just rubbing a window hole, and then the other half(side/poster) shows what you're not seeing.

Cyclist wants to turn right, you cant see the cyclist.

2.

Same idea but with roadworks

other ideas:

• cliff
• animal
• lorry
• hard shoulder
• traffic lights
• zebra crossing
• child playing with a ball in the road

Using the idea of saving time, the intial idea was what you could do before, but other campaign parts could be what you can do after, during, etc. Such as get to work earlier - bosses good side. Avoid traffic. Get the upper hand at work/drop the kids off. etc.

Before:

• Saves time before journey leaving time for:
• coffee
• sleep
• facebook
• "sleeping"
• breakfast
• kids - school run
• cleaning
• housework
• prepare lunch

During

• traffic
• accident
• rushing
• skip school run

After

• Scenarios - someones absent from work so you have to do their workload as well as your own
• Not rushing because you're not late.
• happier boss - promotion?
• Early lunch break - finish earlier?
• No stress.

We decided on developing the first idea, as it would shock the audience, and shock would stick in your mind longer as the fear of what could happen with what you can't see is more scary than wanting to save time.

Blue Star De-Icer Roughs

1.

Showing how different your day can be - anger/singing/happy. 

*using this idea, reversed, instead of seeing the driver, you see the road, and what just using the gap in the window can distract from your view.

2.

What can you do in the time it takes to de-ice your car?

3.

Polar watching penguin use de-icer to fish

4.

Lollipop stuck on the tongue of a polar. 

5.

Winter essentials - De-Icer next to other essential winter-wear.

6.

Eskimo stealing the penguins fish, so penguin de-icers his igloo.

7. 

"wake up later" - simplicity. 

8. 

Rudolph unblocking his way/Santa's chimney 

9.

Sunshine sad cos of the cloud, de-icer helping out

10.

"I'll get this sorted in a jiffy" - characterising the can.

11.

Blocked igloo, Eskimo uses de-icer to get back in.

12.

Get yourself out of icy situation - polar bear been fishing, cant get back up.

13.

Using a familiar image of the polar bear sliding, "Watch for Ice." and the penguin making a pathway

14.

Stranded polar bear - evil penguin with de-icer.

15.

Stuck behind someone with hazard lights but they think they're in traffic - see the full picture (developed idea)

16.

Impress the neighbours.

After a few decisions we decided to develop either the first or second idea and thought that the "what you can't see" idea was a more attention grabbing idea, and would hit the audience in a different way than the time saving element.

make decisions on which direction to go.

Advertising Brief

Background

few sentences giving a brief background of the product/problem.

Problem (not always)

what they aim to acheive, proposition summed up. What impression you want to leave on the consumer for the brand.

Tone of Voice

Formal/humerous/respectable, whilst being enthusiastic/shocking/confident/encouraging/professional, etc.

Target Audience

Consumer. Tailored to different stereotypes. (need to know who these stereotypes are)

Mandatory

Must includes.

examples; 

• logo on everything,
• colours/theme
• brand guidelines
• strap line (slogan) "Just do it." "I'm lovin' it."

Blue Star De-Icer Brief

Background
As I now work at Poundland I have seen Bluestar De-Icer in our stores, so bluestar de-icer is a cheap (£1) way to defreeze your car window.


"Winter mornings can mean iced-up windscreens. But you can beat the big chill and de-ice your car windscreen and windows quickly and easily with this handy, fast-acting de-icer aerosol can from Poundland. Clears your screen and gets you on your way in no time"


Problem
Limited advertisement already. Make more interesting, give it an edge.


Proposition
Time efficiency/safety/cheap


Tone of Voice
Professional/Possible humour/mature


Target Audience
Car users/owners, workers/business men/women, 17+


Mandatory
"Blue star"/logo. Say what it is - show what it is.