Advertising Brief

Background

few sentences giving a brief background of the product/problem.

Problem (not always)

what they aim to acheive, proposition summed up. What impression you want to leave on the consumer for the brand.

Tone of Voice

Formal/humerous/respectable, whilst being enthusiastic/shocking/confident/encouraging/professional, etc.

Target Audience

Consumer. Tailored to different stereotypes. (need to know who these stereotypes are)

Mandatory

Must includes.

examples; 

• logo on everything,
• colours/theme
• brand guidelines
• strap line (slogan) "Just do it." "I'm lovin' it."

Blue Star De-Icer Brief

Background
As I now work at Poundland I have seen Bluestar De-Icer in our stores, so bluestar de-icer is a cheap (£1) way to defreeze your car window.


"Winter mornings can mean iced-up windscreens. But you can beat the big chill and de-ice your car windscreen and windows quickly and easily with this handy, fast-acting de-icer aerosol can from Poundland. Clears your screen and gets you on your way in no time"


Problem
Limited advertisement already. Make more interesting, give it an edge.


Proposition
Time efficiency/safety/cheap


Tone of Voice
Professional/Possible humour/mature


Target Audience
Car users/owners, workers/business men/women, 17+


Mandatory
"Blue star"/logo. Say what it is - show what it is.