Chosen Design adjustments.

After choosing to use the idea of what you're not seeing, after talking to the tutors we decided to put a 'spooky edge' on it. Making the idea of what you cant see being something scary. Like a deer running out into the road, a spooky-looking child in the middle of the road, etc.

As it's nearly halloween I found a few halloween themed advertisements.

However, this kind of "scary" these advertisements have arent the kind we're looking for.

The Think! safety ads are good for shock and horror, and I think the colouring is an important aspect as they're always a cold blue/green feel.

decide what edge or how I'm going to make my campaign "spooky"