Blue Star De-Icer Roughs

1.

Showing how different your day can be - anger/singing/happy. 

*using this idea, reversed, instead of seeing the driver, you see the road, and what just using the gap in the window can distract from your view.

2.

What can you do in the time it takes to de-ice your car?

3.

Polar watching penguin use de-icer to fish

4.

Lollipop stuck on the tongue of a polar. 

5.

Winter essentials - De-Icer next to other essential winter-wear.

6.

Eskimo stealing the penguins fish, so penguin de-icers his igloo.

7. 

"wake up later" - simplicity. 

8. 

Rudolph unblocking his way/Santa's chimney 

9.

Sunshine sad cos of the cloud, de-icer helping out

10.

"I'll get this sorted in a jiffy" - characterising the can.

11.

Blocked igloo, Eskimo uses de-icer to get back in.

12.

Get yourself out of icy situation - polar bear been fishing, cant get back up.

13.

Using a familiar image of the polar bear sliding, "Watch for Ice." and the penguin making a pathway

14.

Stranded polar bear - evil penguin with de-icer.

15.

Stuck behind someone with hazard lights but they think they're in traffic - see the full picture (developed idea)

16.

Impress the neighbours.

After a few decisions we decided to develop either the first or second idea and thought that the "what you can't see" idea was a more attention grabbing idea, and would hit the audience in a different way than the time saving element.

make decisions on which direction to go.