A build up festival for the Olympics and part of Music Nation and The Cultural Olympiad. Based in Sheffield and representing Yorkshire. Alight will take place on Saturday 3rd March 2012, with three segments, Daylight, Twilight and Into The Night. There will be music, dance and visual art performances.
What we want to achieve
To let people know about the event and let them know its a once in a lifetime event that they shouldnt miss and be a part of. Everyone should attend and it's all about celebrating and enjoying music and dance. People should be excited about it.
Target Audience
Daylight - General Public
Twilight - Families and Friends of performers.
Into the Night - Families and performers of the students.
Proposition
Communicate an exciting, once in a lifetime event to the public that they will want to go and attend as they do not want to miss out on this opportunity. Must engage the audience and persuade them to go. We also must communicate that Alight is for everyone.
Tone of Voice
Friendly, enthusiastic, welcoming.
Media
Possibilities include; posters, flyers, banners, web banners and street performers.
Mandatories
- date
- "Alight"
- website - www.alightmusicnation.com
- strapline
- 3 events; daylight, twilight and into the night.
- sponsors (tbc)
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