John Lewis | "For gifts you can't wait to give."

Whilst watching the ever falling show that is X Factor, during the one of many, arguably more entertaining, ad breaks, I saw two very good adverts.

The first of which every one remembers according to the twitter buzz and every one receives the same thought. I am of course talking about Coca Cola's "holiday's are coming..." ad. Since I can remember that song has always meant one thing; Christmas festivities have begun. Oldie but a goodie.

The other advert in which I'm referring to also created a buzz on twitter and that is the title of this blog, and that's John Lewis', also festive advert, "for gifts you can't wait to give." it starts by showing a young boy hurriedly eating his greens in order to get to bed early to wake up to Christmas.
However on the Christmas morning he walks past his own presents and to his wardrobe, picking up a present and carrying it across to his parents bedroom to wake them up. We're led to believe the stereotype of a child not waiting to open their own, when in fact it's because he can't wait to give it. There's such a nice moral meaning behind this and the thought of it is really warm. Just what's needed for the festive good will feel. My favourite Christmas advert this year so far! Bring on the rest.

I then searched for a news article, which ironically told me it was created by Adam & Eve, an agency I will be hoping to visit in London during a trip with university.

http://www.youtube.com/johnlewisretail